Visit Charlotte, formerly known as the
Charlotte Convention and Visitors Bureau,
operates as the sales and marketing
component of the Charlotte Regional
Visitors Authority (CRVA).

With an organization-wide vision of
Southern hospitality and world-class
customer service, the Charlotte
Regional Visitors Authority (CRVA)
seeks to ensure that the visitors and
events that come to the area have a
positive experience. Our responsibilities
include destination marketing through Visit
Charlotte and management of Charlotte’s
public assembly facilities which include
Bojangles' Coliseum, the Charlotte
Convention Center, Ovens Auditorium and
Time Warner Cable Arena, and will include
the NASCAR Hall of Fame, currently under
construction. Guided by three main
mission objectives, the CRVA markets by
bringing visitors and events to the
Charlotte region, manages by making the
visitors’ experience positive and the
events successful, and maximizes by
marketing and managing in a way that
continues to bring visitors and events
back to the region.

The 13-member board of directors gives
leadership and guidance to Chief
Executive Officer Tim Newman.
Management staff of the CRVA reports
directly to the board which in turn is
accountable to the City of Charlotte and
the Mayor's office.

The CRVA benefits from a Visitors
Advisory Committee, a 30+ member
volunteer committee comprised of leaders
from the hospitality industry in the region.
This committee gives input to the board of
directors on a variety of issues pertinent
to this growing industry.

The CRVA manages city-owned assets
whose value exceeds $500 million,
employs over 190 fulltime employees and
a variety of temporary positions and has
an annual operating budget that exceeds
$30 million. On an annual basis, the CRVA
facilities host over 600 events attended by
approximately 2 million residents and
visitors.

Amy Rieth
PR Assistant Coordinator

From a personal standpoint, I work mainly
with travel writers – pitching stories on
Charlotte and helping them with
itineraries. I adapt each itinerary to each
writer’s needs and story angles, ensuring
they get the most out of their trip to
Charlotte. I secure their lodging and
activities as well as reservations for meals.
We also host an annual media
familiarization trip, that about 10-15 writers
take part in. I’ll build out an itinerary and
arrange all of the details. I attend travel
media events organized by the state of NC
and outside agencies to spread the word
to travel writers about all there is to do in
Charlotte! Another part of what I do is aid
in the Public Relations efforts for groups
that bring business to the area in the form
of trade shows, etc. I will work with the
groups, providing them media lists or
helping with press releases. I also track all
news surrounding CRVA managed
buildings and CRVA related activities.

Amy Rieth
PR Assistant Coordinator
Charlotte Regional Visitors Authority
500 S. College Street
Suite 300
Charlotte, NC 28202
704.331.2715 (office)


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